The Rising Popularity of Personalized Products

Personalized products are now more popular than ever before. Personalized t-shirts, kitchenware, hats, golf clubs, food- you name it and it’s likely been personalized. The trend is not new, however- the desire to own something unique and true to the person has been a part of our society since the advent of modern-day advertising. What we are starting to see now is something new, exciting, and yes, very, very personal.

These days, consumers are looking to personalize nearly everything they buy. In 2005, Proctor and Gamble created a revolutionary new line of customized beauty products known as ‘Reflect,’ which introduced over 10,000 different shades of lip gloss, lipstick, eyeliner and cover-up. The promotional website that was set up immediately drew more than one million visitors to their website. Possibly with the realization that production of the product would not meet the demand, the idea was scrapped. Though personalized make-up didn’t make the market, a new trend towards personalized products have hit the mainstream, while marketers and production designers are brainstorming new ways to make even the most mundane and everyday products… well, personal.

The trend towards the personalized comes from consumers who are more interested in purchasing products that are ‘non-traditional.’ People are looking for new ways to express their individuality and uniqueness, and thanks to the state-of-the-art digital printing press, products are now being made with personalized text, borders, graphics and photos. Personalized products were once thought was largely impossible or difficult and expensive to produce has now been transformed into a ‘do-anything’ motto by marketers and vendors to get the products out there and available.

The types of personalized products that are available is a list that appears to endless, all the while expanding to heights that even product marketers have not seen or predicted. Consumers can now buy personalized chocolates, floor mats/rugs, holiday decorations, luggage, photo albums and flip-flops. There is also a trending market for personalized children’s books, where the youngster, thanks to digital technology, can now become the main character in their favorite story or nursery rhyme.

The goal of the average consumer who shops for and purchases personalized products is to get across a message, either for the sake of themselves or for the benefit of a gift recipient. With a growing population and a shrinking market for what was once considered stylish, the trend towards personalization will grow as consumers continue to seek out the authentic, the unoriginal and the peculiar.